Die Bildungsmesse als Kooperationsplattform für Lehre und Praxis
Bildungsmessen: Sind diese mit dem Veranstaltungsort verbunden? Gibt es Potentiale, die für lokale Akteure wie Wirtschaftsförderung, Unternehmen oder Fachkräfte wichtig und stärker nutzbar sind? Der vorliegende Wissenschaftsband fokussiert diese Fragen. Betrachtet… FB2 Книга Die Bildungsmesse als Kooperationsplattform für…
Wie ich es schaffte in vier Wochen € 3.000 zusätzlich zu verdienen! Was viele nicht wissen ist, dass ich mich nicht nur nackt vor der Kamera zeige, ich kümmere mich auch… FB2 Книга Lena Nitros Affiliate Guide
Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category!Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work Public Relations Theory: Capabilities… FB2 Книга Public Relations Theory
The comprehensive guide to applied PR theory in the 21st centuryPublic Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This… FB2 Книга Public Relations Theory
Global and Multicultural Public Relations
An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused… FB2 Книга Global and Multicultural Public Relations
Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field.… FB2 Книга Hey, Whipple, Squeeze This. The…
The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising.… FB2 Книга Hey Whipple, Squeeze This
Pick Me. Breaking Into Advertising and Staying There
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded… FB2 Книга Pick Me. Breaking Into Advertising…
Casting for Big Ideas. A New Manifesto for Agency Managers
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old… FB2 Книга Casting for Big Ideas. A…
Local Online Advertising For Dummies
Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy.… FB2 Книга Local Online Advertising For Dummies
Facebook Advertising For Dummies
Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to… FB2 Книга Facebook Advertising For Dummies
Mobile Magic. The Saatchi and Saatchi Guide to Mobile Marketing and Design
A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having… FB2 Книга Mobile Magic. The Saatchi and…
Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009,… FB2 Книга Eating the Big Fish. How…
The PR Masterclass. How to develop a public relations strategy that works!
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and… FB2 Книга The PR Masterclass. How to…
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts… FB2 Книга Branding For Dummies
The Do-It-Yourself Lobotomy. Open Your Mind to Greater Creative Thinking
An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of… FB2 Книга The Do-It-Yourself Lobotomy. Open Your…
Praise for the Second Edition «Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice… FB2 Книга Do-It-Yourself Advertising and Promotion. How…
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than… FB2 Книга Life After the 30-Second Spot.…
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the… FB2 Книга Join the Conversation. How to…
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write… FB2 Книга The Adweek Copywriting Handbook. The…
And Now a Few Laughs from Our Sponsor. The Best of Fifty Years of Radio Commercials
Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look at… FB2 Книга And Now a Few Laughs…
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the… FB2 Книга Advertising For Dummies
Affiliate Millions. Make a Fortune using Search Marketing on Google and Beyond
Affiliate Millions For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities… FB2 Книга Affiliate Millions. Make a Fortune…
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching… FB2 Книга Strategic Social Media
The Brutal Truth About Asian Branding. And How to Break the Vicious Cycle
This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted «how-to» books or academic tomes over-burdened with references. This book is thoughtful… FB2 Книга The Brutal Truth About Asian…
Managing Corporate Social Responsibility. A Communication Approach
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers… FB2 Книга Managing Corporate Social Responsibility. A…
WAS BEDEUTET DER MIND MALUS? Die unverbesserlichen Schwachen unseres Verstandes. WAS KANN MAN DAGEGEN TUN? Nichts. Im Gegenteil. Man sollte sie nutzen. NUTZEN WOFUR? Fur die Wirkung auf andere. Fur wirkungsvolles… FB2 Книга Der Mind Malus
Beyond Listening. Learning the Secret Language of Focus Groups
A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate… FB2 Книга Beyond Listening. Learning the Secret…
Driven. Inside BMW, the Most Admired Car Company in the World
An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial… FB2 Книга Driven. Inside BMW, the Most…
The Brand Who Cried Wolf. Deliver on Your Company’s Promise and Create Customers for Life
Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn… FB2 Книга The Brand Who Cried Wolf.…
Werbe- oder Kommunikationsberater in Unternehmen, Kontakter oder Strategic Planner in Agenturen oder Consultants müssen Geschäftsstrategien analysieren, Elemente aus der Marketingtheorie praxisgerecht umsetzen und daraus Entscheidungen zur Kommunikation konsistent ableiten. Unterstützt durch… FB2 Книга Werbekonzeption und Briefing
An Advertiser’s Guide to Better Radio Advertising
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the… FB2 Книга An Advertiser’s Guide to Better…
Frenemies: The Epic Disruption of the Advertising Industry
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising… FB2 Книга Frenemies: The Epic Disruption of…
Now revised and updated to reflect the impact of emerging technologies, this new edition of <i>Advertising and Society: Controversies and Consequences</i> examines the evolution of advertising and its influence on society.<br… FB2 Книга Advertising and Society
Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics… FB2 Книга World Media Ethics
La Guida Al Nuovo Inizio Di Marketing Virale
Il concetto di marketing virale è semplice. Implementare un’entità così avvincente, interessante e preziosa, che chiunque entri in contatto con essa abbia subito il desiderio di condividerla con qualcuno che conosce.… FB2 Книга La Guida Al Nuovo Inizio…
Marketing De Atracción Para Principiantes
Marketing de atracción es la palabra de moda que esta en boca de todos los vendedores de internet. Pero, ¿Qué significa? Como vendedor de internet tienes que saber qué tipo de… FB2 Книга Marketing De Atracción Para Principiantes
A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing… FB2 Книга Managing Creative People
Attraction Marketing Per Principianti
Attirate le persone a voi piuttosto che andare a cercarle! Prima di tutto, capite cos’è e poi imparate a metterlo in pratica all’interno della vostra azienda. La maggior parte dei proprietari… FB2 Книга Attraction Marketing Per Principianti
Сергій Щербаков – фахівець із маркетингу та SMM, за методиками якого працюють тисячі маркетологів і рекламістів з усього СНД, – пропонує до уваги своєї цільової аудиторії чергову книгу-посібник з таргетованої реклами в… FB2 Книга Таргетована реклама в соціальних мережах:…
China Business — Die 50 besten Marktlücken
China ist schon lange nicht mehr nur eine verlängerte Werkbank, die die Teile in China produziert und wieder ins Ausland exportiert, sondern China hat sich zu einem außergewöhlich großen innovativen Markt… FB2 Книга China Business — Die 50…
How to Create an Idea If You Are Not Ogilvy
Why are recommendations like «Think outside the box!», «Go around», «Think Different!» the real killers of creative thought? What are the eight proven tools which lead to a winning idea, even… FB2 Книга How to Create an Idea…
Креатив как бизнес и бизнес как креатив. Советы, секреты, технологии, опыт из первых рук. Яркие, позитивные, скандальные, спорные, обсуждаемые, талантливые люди рекламного мира – в откровенных интервью, которые взял Влад Васюхин,… FB2 Книга Креативная кухня
Виктор Пелевин спрашивает PRов
«…Я обращаюсь к вам, чтобы попытаться вместе ответить на некоторые вопросы. Ответить на них, как мне кажется, довольно нелегко – ответ здесь подразумевает не «да» или «нет», а, скорее, некоторый анализ.… FB2 Книга Виктор Пелевин спрашивает PRов
Структура и язык рекламных текстов. Учебное пособие
В учебном пособии дается определение рекламы, рассматриваются ее целевое назначение и виды. На основе анализа большого фактического материала (более 500 текстов), который базируется на научных данных психофизиологического восприятия человеком текста, определяется… FB2 Книга Структура и язык рекламных текстов.…
Копирайтинг массового поражения
Грамотно составленный рекламный текст способен стать эффективным оружием продаж, а неубедительный – это выброшенные на ветер деньги. В этой книге собрана коллекция специальных приемов, техник и тактик, которые используются при написании… FB2 Книга Копирайтинг массового поражения
Английский язык в рекламе. Учебное пособие
Пособие включает в себя оригинальные тексты английских и американских авторов, раскрывающих существенные вопросы истории и организации рекламы, рассказывающих о значении, методах, типах рекламы, ее законах, правилах, процессе ее создания и управления.Для… FB2 Книга Английский язык в рекламе. Учебное…
Рекламный дискурс и рекламный текст
Коллективная монография содержит результаты подробного исследования рекламного дискурса (общая характеристика, коммуникативные стратегии и тактики, базовые концепты и ценности, тенденции развития), а также многоаспектного анализа рекламного текста и его составляющих (в частности,… FB2 Книга Рекламный дискурс и рекламный текст
В статье рассматривается экономико-математическая модель, позволяющая прогнозировать и согласовывать расходы по видам рекламы с привлечением оптимального числа покупателей и обеспечивающая торговому предприятию максимальную прибыль. Приводится алгоритм, инструментарий и практический пример реализации… FB2 Книга Экономико-математическая модель и инструментарий прогнозирования…
Фиолетовая корова. Сделайте свой бизнес выдающимся!
Вам не придется тратить огромные деньги на рекламу, если ваше предложение клиентам будет уникальным, а ваш маркетинг – вирусным. Все, что отличается от большинства, привлекает внимание и выделяет вас среди остальных.… FB2 Книга Фиолетовая корова. Сделайте свой бизнес…