The Brian Solis Digital Reader
Также имеется ФРАГМЕНТ ТЕКСТА для ознакомления! Коротко о главном в электронной версии о маркетинговых исследованиях с идентификатором 28272912: Brian Solis работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом Ниже… FB2 Книга The Brian Solis Digital Reader
The Accidental Marketer. Power Tools for People Who Find Themselves in Marketing Roles
A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to… FB2 Книга The Accidental Marketer. Power Tools…
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice… FB2 Книга Marketing For Dummies
Roar! Get Heard in the Sales and Marketing Jungle. A Business Fable
Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by… FB2 Книга Roar! Get Heard in the…
Free Marketing. 101 Low and No-Cost Ways to Grow Your Business, Online and Off
Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new… FB2 Книга Free Marketing. 101 Low and…
Share This Too. More Social Media Solutions for PR Professionals
The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and… FB2 Книга Share This Too. More Social…
Marketing to Millennials For Dummies
Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them,… FB2 Книга Marketing to Millennials For Dummies
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching,… FB2 Книга The Art of Digital Marketing.…
The Strategic Storyteller. Content Marketing in the Age of the Educated Consumer
The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing… FB2 Книга The Strategic Storyteller. Content Marketing…
UnBranding. 100 Branding Lessons for the Age of Disruption
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships –… FB2 Книга UnBranding. 100 Branding Lessons for…
Win / Loss Reviews. A New Knowledge Model for Competitive Intelligence
An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can… FB2 Книга Win / Loss Reviews. A…
Monetizing Innovation. How Smart Companies Design the Product Around the Price
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a… FB2 Книга Monetizing Innovation. How Smart Companies…
The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex… FB2 Книга The Agile Marketer. Turning Customer…
Artificial Intelligence for Marketing. Practical Applications
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach… FB2 Книга Artificial Intelligence for Marketing. Practical…
Brains on Fire. Igniting Powerful, Sustainable, Word of Mouth Movements
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community… FB2 Книга Brains on Fire. Igniting Powerful,…
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact,… FB2 Книга The Power of Unpopular. A…
Changing the Channel. 12 Easy Ways to Make Millions for Your Business
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important… FB2 Книга Changing the Channel. 12 Easy…
The Ways to New. 15 Paths to Disruptive Innovation
Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and… FB2 Книга The Ways to New. 15…
Big Data Marketing. Engage Your Customers More Effectively and Drive Value
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing… FB2 Книга Big Data Marketing. Engage Your…
Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of «busy» as the… FB2 Книга Book Yourself Solid. The Fastest,…
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to… FB2 Книга The New Rules of Marketing…
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost… FB2 Книга They Ask You Answer. A…
Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as… FB2 Книга Hacking Marketing. Agile Practices to…
Customer-Centric Marketing. Build Relationships, Create Advocates, and Influence Your Customers
The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one… FB2 Книга Customer-Centric Marketing. Build Relationships, Create…
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the «always-on» consumer to deliver more personalized engagements across… FB2 Книга The Rise of the Platform…
Chief Customer Officer 2.0. How to Build Your Customer-Driven Growth Engine
A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses… FB2 Книга Chief Customer Officer 2.0. How…
Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses competing on service need to understand and cater… FB2 Книга Crafting the Customer Experience For…
The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of «relationship… FB2 Книга The New Relationship Marketing. How…
Buy Now. Creative Marketing that Gets Customers to Respond to You and Your Product
Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise… FB2 Книга Buy Now. Creative Marketing that…
YouthNation. Building Remarkable Brands in a Youth-Driven Culture
Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's… FB2 Книга YouthNation. Building Remarkable Brands in…
Social Media Marketing For Dummies
The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to… FB2 Книга Social Media Marketing For Dummies
Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning… FB2 Книга Buyer Personas. How to Gain…
Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies… FB2 Книга Gamechangers. Creating Innovative Strategies for…
Experiential Marketing. Secrets, Strategies, and Success Stories from the World’s Greatest Brands
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and… FB2 Книга Experiential Marketing. Secrets, Strategies, and…
Magnetic. The Art of Attracting Business
Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range… FB2 Книга Magnetic. The Art of Attracting…
Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analytics and Big Data
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for… FB2 Книга Predictive Marketing. Easy Ways Every…
It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to… FB2 Книга Positioning for Professionals. How Professional…
Marketing 3.0. From Products to Customers to the Human Spirit
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are… FB2 Книга Marketing 3.0. From Products to…
Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing… FB2 Книга Inbound Marketing, Revised and Updated.…
Winning Global Markets. How Businesses Invest and Prosper in the World’s High-Growth Cities
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a… FB2 Книга Winning Global Markets. How Businesses…
In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five… FB2 Книга The Cult of the Customer.…
Good Works!. Marketing and Corporate Initiatives that Build a Better World…and the Bottom Line
Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have… FB2 Книга Good Works!. Marketing and Corporate…
Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able… FB2 Книга The Connectors. How the World’s…
Socialnomics. How Social Media Transforms the Way We Live and Do Business
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who… FB2 Книга Socialnomics. How Social Media Transforms…
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive… FB2 Книга Attention! This Book Will Make…
Launch. How to Quickly Propel Your Business Beyond the Competition
If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs… FB2 Книга Launch. How to Quickly Propel…
The Buying Brain. Secrets for Selling to the Subconscious Mind
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies… FB2 Книга The Buying Brain. Secrets for…
Google, Microsoft, Apple, Starbucks, and Wal-Mart are «category killers.» Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value… FB2 Книга Partnership Marketing. How to Grow…
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them… FB2 Книга Real-Time Marketing and PR. How…
It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better… FB2 Книга Social Nation. How to Harness…