David Meerman Scott

Marketing Lessons from the Grateful Dead. What Every Business Can Learn from the Most Iconic Band in History

Книга Marketing Lessons from the Grateful Dead. What Every Business Can Learn from the Most Iconic Band in History созданная Brian Halligan, David Meerman Scott может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Marketing Lessons from the Grateful Dead. What Every Business Can Learn from the Most Iconic Band in History с идентификатором 28296051 составляет 1616.19 руб.

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away «freemium» content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, «lose control» to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

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Brian Halligan, David Meerman Scott работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Brian Halligan, David Meerman Scott на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1616.19 руб.

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The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Книга The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly созданная David Meerman Scott может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly с идентификатором 28278753 составляет 1767.14 руб.

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

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Коротко о главном в электронной версии о маркетинговых исследованиях с идентификатором 28278753:

David Meerman Scott работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора David Meerman Scott на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1767.14 руб.

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Real-Time Marketing and PR. How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

Книга Real-Time Marketing and PR. How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now созданная David Meerman Scott может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Real-Time Marketing and PR. How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now с идентификатором 28302927 составляет 1395.30 руб.

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. «Real time» means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

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Коротко о главном в электронной версии о маркетинговых исследованиях с идентификатором 28302927:

David Meerman Scott работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора David Meerman Scott на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1395.30 руб.

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Beyond Viral. How to Attract Customers, Promote Your Brand, and Make Money with Online Video

Книга Beyond Viral. How to Attract Customers, Promote Your Brand, and Make Money with Online Video созданная Kevin Nalty, David Meerman Scott может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Beyond Viral. How to Attract Customers, Promote Your Brand, and Make Money with Online Video с идентификатором 28302396 составляет 1837.09 руб.

Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals. Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians Foreword by veteran vlogger David Meerman Scott First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.

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Kevin Nalty, David Meerman Scott работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Kevin Nalty, David Meerman Scott на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1837.09 руб.

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Get Seen. Online Video Secrets to Building Your Business

Книга Get Seen. Online Video Secrets to Building Your Business созданная David Meerman Scott, Steve Garfield может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Get Seen. Online Video Secrets to Building Your Business с идентификатором 28304781 составляет 1837.09 руб.

The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe? The must-have guide, Get Seen by Steve Garfield, the «Paul Revere of video blogging,» offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer. Examines success stories of how companies have used online video Presents a series of plans and tools that businesses can follow as they expand onto the social web Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral If you're ready to take full advantage of online video's many benefits, Get Seen is the one resource you need.

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Коротко о главном в электронной версии о маркетинговых исследованиях с идентификатором 28304781:

David Meerman Scott, Steve Garfield работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

Ниже приведены ТЕГИ, по которым можно посмотреть аналоги книг о маркетинге.

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора David Meerman Scott, Steve Garfield на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1837.09 руб.

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