Зарубежная деловая литература

Зарубежную деловую литературу — Электронные книги зарубежных авторов бизнес тематики — можно читать ОнЛайн и в форматах:
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Зарубежная деловая литература в электронном виде — отличная альтернатива бумажным носителям!

How to Become Filthy, Stinking Rich Through Network Marketing. Without Alienating Friends and Family

Книга How to Become Filthy, Stinking Rich Through Network Marketing. Without Alienating Friends and Family созданная Mark Yarnell, Valerie Bates, Derek Hall, Shelby Hall может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги How to Become Filthy, Stinking Rich Through Network Marketing. Without Alienating Friends and Family с идентификатором 28293774 составляет 1468.93 руб.

A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about reality—an unpleasant reality that no one seems to want to address. A large number of the population was hit with substantial loss of income and savings during the recent economic meltdown. Many feel that they have no way to build back their savings in order to retire comfortably and securely. Many now believe that there just isn't enough time left to turn it around. How to Become Filthy, Stinking Rich Through Network Marketing is for those who refuse to accept this nonsense. With such a confusing array of home business opportunities and so many millions caught in the financial meltdown, there has never been a more important time for due diligence and a proven path to follow. In How to Become Filthy, Stinking Rich Through Network Marketing you will learn how to: Select the right networking company based on expert advice and solid criteria Thrive as an entrepreneur Deal with fear, rejection, inertia, and naysayers Build professional habits that drive success Lead, motivate, and serve your team Recruit with rejection-free strategies Learn how to develop an entrepreneurial spirit through network marketing in order to build dramatic prosperity today.

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Mark Yarnell, Valerie Bates, Derek Hall, Shelby Hall работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Mark Yarnell, Valerie Bates, Derek Hall, Shelby Hall на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1468.93 руб.

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Share This. The Social Media Handbook for PR Professionals

Книга Share This. The Social Media Handbook for PR Professionals созданная может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Share This. The Social Media Handbook for PR Professionals с идентификатором 28307679 составляет 2356.18 руб.

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.

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работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 2356.18 руб.

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Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

Книга Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success созданная Neal Schaffer может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success с идентификатором 28298526 составляет 1840.77 руб.

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

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Neal Schaffer работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Neal Schaffer на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1840.77 руб.

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What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest

Книга What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest созданная Denise Yohn Lee может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest с идентификатором 28284081 составляет 2060.92 руб.

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

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Denise Yohn Lee работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Denise Yohn Lee на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 2060.92 руб.

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Marketing For Dummies

Книга Marketing For Dummies созданная Ruth Mortimer, Craig Smith, Alexander Hiam, Gregory Brooks может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Marketing For Dummies с идентификатором 28316931 составляет 1619.14 руб.

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.

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Ruth Mortimer, Craig Smith, Alexander Hiam, Gregory Brooks работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Ruth Mortimer, Craig Smith, Alexander Hiam, Gregory Brooks на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1619.14 руб.

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Roar! Get Heard in the Sales and Marketing Jungle. A Business Fable

Книга Roar! Get Heard in the Sales and Marketing Jungle. A Business Fable созданная Kevin Daum, Daniel Turner A. может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Roar! Get Heard in the Sales and Marketing Jungle. A Business Fable с идентификатором 28297689 составляет 1689.82 руб.

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R Recognize the four types of buyers Observe from the buyer's perspective, and adapt your message Acknowledge the buyer's special wants and needs Resolve the buyer's issues Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!

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Kevin Daum, Daniel Turner A. работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Kevin Daum, Daniel Turner A. на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1689.82 руб.

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Free Marketing. 101 Low and No-Cost Ways to Grow Your Business, Online and Off

Книга Free Marketing. 101 Low and No-Cost Ways to Grow Your Business, Online and Off созданная Jim Cockrum может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Free Marketing. 101 Low and No-Cost Ways to Grow Your Business, Online and Off с идентификатором 28297284 составляет 1988.03 руб.

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a «squeeze page,» the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you «No.» Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

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Jim Cockrum работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Скачать Free Marketing. 101 Low and No-Cost Ways to Grow Your Business, Online and Off ОнЛайн

Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Jim Cockrum на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1988.03 руб.

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Share This Too. More Social Media Solutions for PR Professionals

Книга Share This Too. More Social Media Solutions for PR Professionals созданная Rob Brown, Brian Solis, Stephen Waddington может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Share This Too. More Social Media Solutions for PR Professionals с идентификатором 28294197 составляет 2356.18 руб.

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: The future of public relations Audiences and online habits Conversations New channels, new connections Professional practice Business change and opportunities for the public relations industry Future proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.

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Rob Brown, Brian Solis, Stephen Waddington работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Скачать Share This Too. More Social Media Solutions for PR Professionals ОнЛайн

Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Rob Brown, Brian Solis, Stephen Waddington на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 2356.18 руб.

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Marketing For Dummies

Книга Marketing For Dummies созданная Gregory Brooks, Ruth Mortimer, Craig Smith, Alexander Hiam может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Marketing For Dummies с идентификатором 28316940 составляет 2098.47 руб.

Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales. Discover how to: Understand the basics of effective marketing Research customers, competitors and industry Create a compelling marketing strategy Increase consumer awareness Satisfy clients’ needs and boost sales

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Gregory Brooks, Ruth Mortimer, Craig Smith, Alexander Hiam работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Gregory Brooks, Ruth Mortimer, Craig Smith, Alexander Hiam на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 2098.47 руб.

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The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing

Книга The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing созданная Geno Church, John Moore, Robbin Phillips, Greg Cordell может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing с идентификатором 28308363 составляет 1840.77 руб.

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called «Passion Explorations» The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.

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Visual Marketing. 99 Proven Ways for Small Businesses to Market with Images and Design

Книга Visual Marketing. 99 Proven Ways for Small Businesses to Market with Images and Design созданная Anita Campbell, David Langton может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Visual Marketing. 99 Proven Ways for Small Businesses to Market with Images and Design с идентификатором 28297572 составляет 2205.24 руб.

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative «stunts.» This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.

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Romancing the Brand. How Brands Create Strong, Intimate Relationships with Consumers

Книга Romancing the Brand. How Brands Create Strong, Intimate Relationships with Consumers созданная Tim Halloran может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Romancing the Brand. How Brands Create Strong, Intimate Relationships with Consumers с идентификатором 28284090 составляет 2060.92 руб.

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

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The Brian Solis Digital Reader

Книга The Brian Solis Digital Reader созданная Brian Solis может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги The Brian Solis Digital Reader с идентификатором 28272912 составляет 3313.38 руб. Также имеется ФРАГМЕНТ ТЕКСТА для ознакомления!

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Скачать ОнЛайн материалы автора Brian Solis на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 3313.38 руб.

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The Accidental Marketer. Power Tools for People Who Find Themselves in Marketing Roles

Книга The Accidental Marketer. Power Tools for People Who Find Themselves in Marketing Roles созданная Tom Spitale, Mary Abbazia может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги The Accidental Marketer. Power Tools for People Who Find Themselves in Marketing Roles с идентификатором 28272687 составляет 1767.14 руб.

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.

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The Ways to New. 15 Paths to Disruptive Innovation

Книга The Ways to New. 15 Paths to Disruptive Innovation созданная Jean-Marie Dru может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги The Ways to New. 15 Paths to Disruptive Innovation с идентификатором 28285089 составляет 2208.92 руб.

Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the Disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this book is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail's pace, and thus miss out on any kind of organic growth. They approach new ideas too conservatively, and focus innovation on products only—when there is a whole world out there waiting to be disrupted. This book shows you how to steer your organization toward continued innovation, creation, growth, and success, with 15 proven paths to disruption. Each is illustrated with case studies from companies like L'oreal, Procter & Gamble, and Salesforce.com, to show you the glaring differences between disruption and stagnation. We like to think that we live in a world where innovation happens at a staggering pace. The reality is that we don't, but that leaves an opening that your organization can fill if you're willing to break from the herd. This book shows you how start turning in a new direction, toward sustained, forward-thinking growth. Foster organic growth within your organization Become more proactive about innovation Understand the famous «Disruption» methodology Learn the specific, proven paths to disruption Everyone loves to cite Apple, Google, and Amazon as proof of high-speed innovation. But companies like this represent only 20% of companies worldwide—the other 80% are still floundering and failing to move forward. The Ways to New gives you a roadmap to innovation, and the tools to make it work.

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Big Data Marketing. Engage Your Customers More Effectively and Drive Value

Книга Big Data Marketing. Engage Your Customers More Effectively and Drive Value созданная Lisa Arthur может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Big Data Marketing. Engage Your Customers More Effectively and Drive Value с идентификатором 28283910 составляет 2208.92 руб.

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.

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Скачать ОнЛайн материалы автора Lisa Arthur на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 2208.92 руб.

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Book Yourself Solid. The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Книга Book Yourself Solid. The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling созданная Michael Port может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Book Yourself Solid. The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling с идентификатором 28279383 составляет 1619.88 руб.

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of «busy» as the equivalent of «successful»—but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills—you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field—and keep the business coming in long-term. Book Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits. Build a solid foundation for a stellar public image Enhance your reputation for trust and credibility Perfect your pitch and pricing to attract higher-caliber clients Adopt the six core strategies that will keep you booked solid Spending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. Book Yourself Solid shows you how to kick off this cycle of success, and maintain it for the long term.

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The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Книга The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly созданная David Meerman Scott может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly с идентификатором 28278753 составляет 1767.14 руб.

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

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They Ask You Answer. A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

Книга They Ask You Answer. A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer созданная Krista Kotrla, Marcus Sheridan может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги They Ask You Answer. A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer с идентификатором 28278321 составляет 1840.77 руб.

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries. Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door. Boost your company's web presence with methods that work Build a level of trust that generates customer evangelism Leverage your in-house resources to produce winning content Utilize tactics that work, regardless of industry or sector When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop «selling,» and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

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Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Книга Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative созданная Scott Brinker может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative с идентификатором 28276764 составляет 2061.66 руб.

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design «continuous» marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.

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Marketing to Millennials For Dummies

Книга Marketing to Millennials For Dummies созданная Corey Padveen может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Marketing to Millennials For Dummies с идентификатором 28278843 составляет 1840.03 руб.

Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes – and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. Identify key millennial characteristics and behaviors Grasp and adapt to millennial economic realities Reach your target audience with integrated strategies Build deep, lasting connections with millennials Get ready to crack the code —millennials are a mystery no more!

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The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

Книга The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns созданная Ian Dodson может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns с идентификатором 28277628 составляет 3681.54 руб.

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

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The Strategic Storyteller. Content Marketing in the Age of the Educated Consumer

Книга The Strategic Storyteller. Content Marketing in the Age of the Educated Consumer созданная Alexander Jutkowitz может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги The Strategic Storyteller. Content Marketing in the Age of the Educated Consumer с идентификатором 28278609 составляет 1840.77 руб.

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: Tap into your and your organization's unique sources of wonder, wisdom, and delight Boost individual and collective creativity Understand the storytelling strategies behind some of the world’s most powerful brands Unlock the secrets of the great strategic storytellers of the past Build a place where your stories can live online Distribute stories so they have staying power and reach in the digital age Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs Understand how unshakable reputations are built out of stories that accumulate over time Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.

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UnBranding. 100 Branding Lessons for the Age of Disruption

Книга UnBranding. 100 Branding Lessons for the Age of Disruption созданная Alison Stratten, Scott Stratten может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги UnBranding. 100 Branding Lessons for the Age of Disruption с идентификатором 28285827 составляет 1840.77 руб.

UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.

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Win / Loss Reviews. A New Knowledge Model for Competitive Intelligence

Книга Win / Loss Reviews. A New Knowledge Model for Competitive Intelligence созданная Rick Marcet может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Win / Loss Reviews. A New Knowledge Model for Competitive Intelligence с идентификатором 28319226 составляет 2941.55 руб.

An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance. When those pieces of information are aggregated, analyzed and made available for all to use, the organization’s competitive position is greatly enhanced. Reveals how to turn field sales teams, a mostly underutilized resource, into net producers of competitive intelligence Exposes new and unconventional approaches for gathering and democratizing sales insights for a broad stakeholder audience Presents a proven knowledge sharing model that is being adopted by major companies worldwide Win/Loss Reviews shows how every company can improve top and bottom line performance by systematically capturing the key insights from deals that have been won, lost or delayed. While the book talks to decision makers and business strategists, the principles and disciplines explored are aimed at bridging the flow of competitive intelligence between sales and marketing, simultaneously providing insights and line-of-site to the dynamics affecting business performance.

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Monetizing Innovation. How Smart Companies Design the Product Around the Price

Книга Monetizing Innovation. How Smart Companies Design the Product Around the Price созданная Georg Tacke, Madhavan Ramanujam может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Monetizing Innovation. How Smart Companies Design the Product Around the Price с идентификатором 28285260 составляет 2135.29 руб.

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

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The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage

Книга The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage созданная Roland Smart может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage с идентификатором 28285197 составляет 1840.77 руб.

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with. The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing. Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for «baking» marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business. Written by a premier practitioner of modern marketing, this book will provide you with: Insights on the evolution of product development and management in the organization—and why marketing must partner with them in the new era An understanding of Agile methods and their application to marketing A plan for integrating Agile with your traditional methods Tactics to drive alignment with product management A pathway to becoming the steward of customer experience Rich with examples, case studies, illustrations, and exercises drawn from the author's wide-ranging experience (from startups to a top global technology company), The Agile Marketer will help you transform marketing in your organization, in spirit and practice—and help realize its critical roles in product management and the customer experience.

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Roland Smart работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Скачать The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage ОнЛайн

Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Roland Smart на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1840.77 руб.

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Artificial Intelligence for Marketing. Practical Applications

Книга Artificial Intelligence for Marketing. Practical Applications созданная Jim Sterne может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Artificial Intelligence for Marketing. Practical Applications с идентификатором 28285791 составляет 3677.85 руб.

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the «need-to-know» aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

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Jim Sterne работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Jim Sterne на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 3677.85 руб.

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Brains on Fire. Igniting Powerful, Sustainable, Word of Mouth Movements

Книга Brains on Fire. Igniting Powerful, Sustainable, Word of Mouth Movements созданная Spike Jones, Robbin Phillips, Greg Cordell, Geno Church может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Brains on Fire. Igniting Powerful, Sustainable, Word of Mouth Movements с идентификатором 28320585 составляет 1837.09 руб.

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing «campaign» mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

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Spike Jones, Robbin Phillips, Greg Cordell, Geno Church работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Spike Jones, Robbin Phillips, Greg Cordell, Geno Church на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1837.09 руб.

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The Power of Unpopular. A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)

Книга The Power of Unpopular. A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters) созданная Erika Napoletano может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги The Power of Unpopular. A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters) с идентификатором 28298130 составляет 1837.09 руб.

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out—learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life—become unpopular.

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Erika Napoletano работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Erika Napoletano на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1837.09 руб.

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Changing the Channel. 12 Easy Ways to Make Millions for Your Business

Книга Changing the Channel. 12 Easy Ways to Make Millions for Your Business созданная Michael Masterson, MaryEllen Tribby может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Changing the Channel. 12 Easy Ways to Make Millions for Your Business с идентификатором 28297293 составляет 1100.78 руб.

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. Discusses how to create successful marketing campaigns by using a mix of different marketing channels Offers some smart ways to track customer buying habits with a database that covers all marketing channels Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.

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Michael Masterson, MaryEllen Tribby работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Michael Masterson, MaryEllen Tribby на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1100.78 руб.

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Social Media Marketing For Dummies

Книга Social Media Marketing For Dummies созданная Shiv Singh, Stephanie Diamond может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Social Media Marketing For Dummies с идентификатором 28274577 составляет 1987.29 руб.

The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.

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Shiv Singh, Stephanie Diamond работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Shiv Singh, Stephanie Diamond на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1987.29 руб.

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Buyer Personas. How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business

Книга Buyer Personas. How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business созданная Adele Revella может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Buyer Personas. How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business с идентификатором 28274289 составляет 1840.77 руб.

Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.

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Adele Revella работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Adele Revella на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1840.77 руб.

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Gamechangers. Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing

Книга Gamechangers. Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing созданная Peter Fisk может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Gamechangers. Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing с идентификатором 28274253 составляет 2945.23 руб.

Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game… and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. ‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning

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Peter Fisk работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Peter Fisk на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 2945.23 руб.

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Experiential Marketing. Secrets, Strategies, and Success Stories from the World’s Greatest Brands

Книга Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands созданная Kerry Smith, Dan Hanover может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands с идентификатором 28276467 составляет 2135.29 руб.

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.

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Kerry Smith, Dan Hanover работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Kerry Smith, Dan Hanover на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 2135.29 руб.

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Magnetic. The Art of Attracting Business

Книга Magnetic. The Art of Attracting Business созданная Joe Calloway может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Magnetic. The Art of Attracting Business с идентификатором 28284918 составляет 1840.77 руб.

Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers. Magnetic businesses are intentional, strategic, and focused on creating positive experiences that become the stories their customers tell about them. Whether on the internet or face to face, it's what satisfied customers say about you that is the most powerful driver of growth for your business. Becoming Magnetic and attracting business, truly is an art, rather than a science, because every business is different, and uses a unique combination of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success. Learn how to match successful growth strategies with your people, purpose, and culture to create your own unique 'magnetism' to attract business. Discover the simple, powerful keys to growth used by a range of market leading businesses, from a snowboard manufacturing startup company and a website design professional to a minor league baseball team and an family owned upscale grocery store. All of them utilize ideas that you can put to work immediately in your business to become Magnetic. Create a magnetic mindset in your people that leads not only to happier customers who refer others to you, but to more satisfied employees who help attract and recruit great new employees to keep your momentum going. Simplify and clarify how you think about your business to have your entire team become more focused, efficient, and effective in doing those few vitally important things that matters most in driving growth and sustaining success.

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Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analytics and Big Data

Книга Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analytics and Big Data созданная Omer Artun, Dominique Levin может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analytics and Big Data с идентификатором 28275153 составляет 2135.29 руб.

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations – in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

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Customer-Centric Marketing. Build Relationships, Create Advocates, and Influence Your Customers

Книга Customer-Centric Marketing. Build Relationships, Create Advocates, and Influence Your Customers созданная Aldo Cundari может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Customer-Centric Marketing. Build Relationships, Create Advocates, and Influence Your Customers с идентификатором 28275927 составляет 1840.77 руб.

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on the dynamic requirements of today's marketing environment, and learn the strategic rules that CMOs can use to model their organizations to win. Valuable insights on customer experience, innovation, content, social media, and operating strategies will help you formulate a workable plan, and when combined with the practical guidance and expert advice, enable you to put your plan into action today. The new purchasing journey has created a whole new set of customer touch points with unique needs, and has identified key activity areas that drive success or failure in the marketplace. This guide helps you sort it all out, and make your organization rise to the top. Define the new customer-purchasing journey Identify and influence the new consumer Engage, nurture, and utilize brand advocates to spread your message Position your organization to win in the new marketplace As customers evolve, smart companies evolve with them, and, with a track record that speaks for itself, putting the customer at the center of strategic thinking is the key to a winning plan,. Consumer evolution is happening more rapidly than ever before, and keeping your organization out in front has never been more important. Customer-Centric Marketing provides the concrete framework, expert insight, and actionable advice that turns strategy into reality.

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The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

Книга The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms созданная John Lee, Craig Dempster может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms с идентификатором 28275495 составляет 2208.92 руб.

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the «always-on» consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.

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Chief Customer Officer 2.0. How to Build Your Customer-Driven Growth Engine

Книга Chief Customer Officer 2.0. How to Build Your Customer-Driven Growth Engine созданная Jeanne Bliss может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Chief Customer Officer 2.0. How to Build Your Customer-Driven Growth Engine с идентификатором 28275297 составляет 2061.66 руб.

A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the Customer Leadership Executive (such as Chief Customer Officer, Vice President of Customer Experience, etc.) this book follows the five-competency model she uses to coach the C-Suite and Chief Customer Officers. 1. Manage and Honor Customers as Assets 2. Align Around Experience 3. Build a Customer Listening Path 4. Proactive Experience Reliability and Innovation 5. One Company Accountability, Leadership & Decision Making Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers’ lives. Jeanne Bliss fearlessly shares her tools and leadership ‘recipe cards’ for leading and enabling your business transformation. And she provides practical guidance on how embed the five competencies into how your company develops products, goes to market, enables and rewards people, and conducts annual planning. Including over forty accounts of actions by Customer Leadership Executives around the world, this is the book you have been waiting for that tells it like it is and gives you the framework to build your customer-driven growth engine. Jeanne Bliss pioneered the Customer Leadership Executive position, holding the role for twenty years at Lands’ End, Allstate, Coldwell Banker, Mazda and Microsoft Corporations. Since 2002 she has led CustomerBliss, a preeminent customer experience transformation company where she helps companies achieve customer-driven growth. She is a worldwide keynote speaker, and sought frequently by major media for her point of view. Jeanne is the co-founder of the Customer Experience Professionals Association, established to advance the worldwide discipline of customer experience and customer experience practitioners. She is also the best-selling author of Chief Customer Officer: Getting Past Lip Service to Passionate Action (2006), and I Love You More than My Dog: Five Decisions to Drive Extreme Customer Loyalty in Good Times and Bad (2011).

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Crafting the Customer Experience For People Not Like You. How to Delight and Engage the Customers Your Competitors Don’t Understand

Книга Crafting the Customer Experience For People Not Like You. How to Delight and Engage the Customers Your Competitors Don't Understand созданная Kelly McDonald может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Crafting the Customer Experience For People Not Like You. How to Delight and Engage the Customers Your Competitors Don't Understand с идентификатором 28295340 составляет 1837.09 руб.

Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service. A detailed guide to core customer groups including women, the five generations (matures, Boomers, Gen X, Gen Y and Gen Z), racial and ethnic segments, such as Hispanics and African-Americans, as well as those who are defined by key lifestyle and life-stage attributes Includes onsumer insights that will help business leaders deliver a better business experience with every customer You cannot control the economy, the stock market or the costs of goods and labor. But you can control your organization's customer service. It's an empowering thought. Customer service is 100% in your control at all times and it's more important than ever.

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The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web

Книга The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web созданная Mari Smith, Guy Kawasaki может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web с идентификатором 28295322 составляет 1837.09 руб.

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of «relationship marketing.» Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant «center of influence» for your customers and prospects Explains the unspoken rules of online etiquette—and the common «turnoffs» that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

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Buy Now. Creative Marketing that Gets Customers to Respond to You and Your Product

Книга Buy Now. Creative Marketing that Gets Customers to Respond to You and Your Product созданная Rick Cesari, Tom Kelly, Ron Lynch может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Buy Now. Creative Marketing that Gets Customers to Respond to You and Your Product с идентификатором 28295025 составляет 1837.09 руб.

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a «self-funding «marketing campaign Learn the techniques to building offers that will get people to respond to your products Use «high touch» direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.

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YouthNation. Building Remarkable Brands in a Youth-Driven Culture

Книга YouthNation. Building Remarkable Brands in a Youth-Driven Culture созданная Matt Britton может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги YouthNation. Building Remarkable Brands in a Youth-Driven Culture с идентификатором 28284630 составляет 1840.77 руб.

Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.

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The Connectors. How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life

Книга The Connectors. How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life созданная Maribeth Kuzmeski может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги The Connectors. How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life с идентификатором 28302333 составляет 1689.82 руб.

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better. So how do you differentiate yourself from your competitors? The Connectors shows that the only thing that truly sets you apart is the quality of your relationships with your clients and customers. Everyone knows that relationships are important in business. Yet most people would admit that their relationships could be better—but don’t spend time working on the underlying skills. This book explains how to develop better, more profitable connections—as illustrated proven by some of the world’s most successful professionals. Even if you're not a “people person,” you can dramatically grow your business or your career through a few simple approaches to relationship-building. The Connectors presents a five-step methodology that lead to lifelong clients, repeat customers, and endless referrals. Inside, you'll learn how to: Stop networking and start truly connecting Create an avalanche of referrals and an army of happy customers Become a «connector,» even if you’ve never been a «people person» Find your social IQ—and improve it Put relationship-building principles to work daily Focus on others and reap the rewards yourself Ask the right questions—and sell without selling Differentiate yourself through the impact you have on others In The Connectors, Maribeth Kuzmeski, founder of Red Zone Marketing, LLC, and consultant to Fortune 500 firms, shows you how to build profitable, long-lasting business relationships.

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Socialnomics. How Social Media Transforms the Way We Live and Do Business

Книга Socialnomics. How Social Media Transforms the Way We Live and Do Business созданная Erik Qualman может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Socialnomics. How Social Media Transforms the Way We Live and Do Business с идентификатором 28302180 составляет 1468.93 руб.

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses. Lists the top ten easy opportunities that companies and organization miss when it comes to social media Describes where social media should reside in an organization and the necessary building blocks for success Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success Shares proper training methods for your ENTIRE organization on social media; not just the chosen few Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.

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Positioning for Professionals. How Professional Knowledge Firms Can Differentiate Their Way to Success

Книга Positioning for Professionals. How Professional Knowledge Firms Can Differentiate Their Way to Success созданная Tim Williams может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Positioning for Professionals. How Professional Knowledge Firms Can Differentiate Their Way to Success с идентификатором 28302072 составляет 3313.38 руб.

It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there’s no such thing as full service Deep and narrow as a strategic imperative Why it’s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.

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Marketing 3.0. From Products to Customers to the Human Spirit

Книга Marketing 3.0. From Products to Customers to the Human Spirit созданная Philip Kotler, Hermawan Kartajaya, Iwan Setiawan может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Marketing 3.0. From Products to Customers to the Human Spirit с идентификатором 28301334 составляет 1837.09 руб.

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his «4 P's of Marketing» In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

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Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online

Книга Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online созданная Dharmesh Shah, Brian Halligan может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online с идентификатором 28273533 составляет 1472.61 руб.

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

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Winning Global Markets. How Businesses Invest and Prosper in the World’s High-Growth Cities

Книга Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities созданная Philip Kotler, Milton Kotler может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities с идентификатором 28273506 составляет 2208.92 руб.

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.

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