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At the Crossroads. The Remarkable CPA Firm that Nearly Crashed, then Soared

Книга  At the Crossroads. The Remarkable CPA Firm that Nearly Crashed, then Soared созданная Debbie  Stover, Gale  Crosley может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги At the Crossroads. The Remarkable CPA Firm that Nearly Crashed, then Soared с идентификатором 28983293 составляет 3313.38 руб.

If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the key to a bright new future. This innovative book is told in story form, drawing the reader behind the scenes of a dysfunctional team that applies Crosley?s Practice Growth Model to overcome the defects to produce a highly functional team.

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Debbie Stover, Gale Crosley работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Debbie Stover, Gale Crosley на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 3313.38 руб.

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The Brian Solis Digital Reader

Книга  The Brian Solis Digital Reader созданная Brian  Solis может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги The Brian Solis Digital Reader с идентификатором 28272912 составляет 3313.38 руб. Также имеется ФРАГМЕНТ ТЕКСТА для ознакомления!

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Brian Solis работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Brian Solis на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 3313.38 руб.

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Positioning for Professionals. How Professional Knowledge Firms Can Differentiate Their Way to Success

Книга  Positioning for Professionals. How Professional Knowledge Firms Can Differentiate Their Way to Success созданная Tim  Williams может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Positioning for Professionals. How Professional Knowledge Firms Can Differentiate Their Way to Success с идентификатором 28302072 составляет 3313.38 руб.

It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there’s no such thing as full service Deep and narrow as a strategic imperative Why it’s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Tim Williams на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 3313.38 руб.

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Partnership Marketing. How to Grow Your Business and Transform Your Brand Through Smart Collaboration

Книга  Partnership Marketing. How to Grow Your Business and Transform Your Brand Through Smart Collaboration созданная Ron  Kunitzky может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Partnership Marketing. How to Grow Your Business and Transform Your Brand Through Smart Collaboration с идентификатором 28302846 составляет 3313.38 руб.

Google, Microsoft, Apple, Starbucks, and Wal-Mart are «category killers.» Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level. Developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance. Whether you're an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget, Partnership Marketing is a practical in-depth guide to this core business concept. A powerful strategy in good times, partnership marketing is an excellent way to gain competitive advantage and grow your business even in tough, recessionary economic conditions. As marketing resources are being slashed everywhere, coupled with employee lay-offs and cutbacks to existing programs, partnership marketing is a creative way to do more with less. Partnership Marketing provides the complete how-to of collaborating successfully with other organizations, including: how to align PM objectives to your resources; how to assess what you have to offer a partner-brand and how to leverage your core strengths; how to search for the right partner-brand; how to assess the pros and cons of partnering with other brands; and much more.

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Ron Kunitzky на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 3313.38 руб.

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The Patient Revolution. How Big Data and Analytics Are Transforming the Health Care Experience

Книга  The Patient Revolution. How Big Data and Analytics Are Transforming the Health Care Experience созданная Krisa  Tailor может относится к жанру базы данных, зарубежная компьютерная литература. Стоимость электронной книги The Patient Revolution. How Big Data and Analytics Are Transforming the Health Care Experience с идентификатором 28276287 составляет 3313.38 руб.

In The Patient Revolution, author Krisa Tailor—a noted expert in health care innovation and management—explores, through the lens of design thinking, how information technology will take health care into the experience economy. In the experience economy, patients will shift to being empowered consumers who are active participants in their own care. Tailor explores this shift by creating a vision for a newly designed health care system that's focused on both sickness and wellness, and is driven by data and analytics. The new system seamlessly integrates health into our daily lives, and delivers care so uniquely personalized that no two people are provided identical treatments. Connected through data, everyone across the health care ecosystem, including clinicians, insurers, and researchers, will be able to meet individuals wherever they are in their health journey to reach the ultimate goal of keeping people healthy. The patient revolution has just begun and an exciting journey awaits us. Praise for the patient revolution «A full 50% of the US population has at least one chronic disease that requires ongoing monitoring and treatment. Our current health care system is woefully inadequate in providing these individuals with the treatment and support they need. This disparity can only be addressed through empowering patients to better care for themselves and giving providers better tools to care for their patients. Both of those solutions will require the development and application of novel technologies. In Krisa Tailor's book The Patient Revolution, a blueprint is articulated for how this could be achieved, culminating in a vision for a learning health system within 10 years.» —Ricky Bloomfield, MD, Director, Mobile Technology Strategy; Assistant Professor, Duke Medicine «In The Patient Revolution, Krisa Tailor astutely points out that 80% of health is impacted by factors outside of the health care system. Amazon unfortunately knows more about our patients than we do. The prescriptive analytics she describes will allow health care providers to use big data to optimize interventions at the level of the individual patient. The use of analytics will allow providers to improve quality, shape care coordination, and contain costs. Advanced analytics will lead to personalized care and ultimately empowered patients!» —Linda Butler, MD, Vice President of Medical Affairs/Chief Medical Officer/Chief Medical Information Officer, Rex Healthcare «The Patient Revolution provides a practical roadmap on how the industry can capture value by making health and care more personalized, anticipatory, and intuitive to patient needs.» —Ash Damle, CEO, Lumiata «Excellent read. For me, health care represents a unique economy—one focused on technology, but requiring a deep understanding of humanity. Ms. Tailor begins the exploration of how we provide care via the concepts of design thinking, asking how we might redesign care with an eye toward changing the experience. She does an excellent job deconstructing this from the patient experience. I look forward to a hopeful follow-up directed at changing the provider culture.» —Alan Pitt, MD, Chief Medical Officer, Avizia «Whether you're a health care provider looking to gain an understanding of the health care landscape, a health data scientist, or a seasoned business pro, you'll come away with a deeper, nuanced understanding of today's evolving health care system with this book. Krisa Tailor ties together—in a comprehensive, unique way—the worlds of health care administration, clinical practice, design thinking, and business strategy and innovation.» —Steven Chan, MD, MBA, University of California, Davis

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Электронная книга в жанре базы данных, зарубежная компьютерная литература для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Krisa Tailor на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена от бесплатной до выставленной и в данном случае стоимость скачивания составляет 3313.38 руб.

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