1840.77 руб.

Marketing 4.0. Moving from Traditional to Digital

Книга Marketing 4.0. Moving from Traditional to Digital созданная Philip Kotler, Hermawan Kartajaya, Iwan Setiawan может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Marketing 4.0. Moving from Traditional to Digital с идентификатором 28285593 составляет 1840.77 руб.

Marketing has changed forever—this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

Discover the new rules of marketing

Stand out and create WOW moments

Build a loyal and vocal customer base

Learn who will shape the future of customer choice

Every few years brings a «new» marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

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Philip Kotler, Hermawan Kartajaya, Iwan Setiawan работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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Behavioral Marketing. Delivering Personalized Experiences At Scale

Книга Behavioral Marketing. Delivering Personalized Experiences At Scale созданная Dave Walters, Bill Nussey может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Behavioral Marketing. Delivering Personalized Experiences At Scale с идентификатором 28284828 составляет 1840.77 руб.

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—and shows you how to fix highly inefficient processes while implementing your next marketing initiative. Within the pages of this resource are the secrets to improving processes and becoming more 'revenue predictable'—things that benefit businesses in virtually any industry. Additionally, this book provides you with case studies that spotlight the successes and challenges experienced by other marketing pros, and offer up key lessons to assist you in sharing their triumphs and avoiding their pitfalls. Behavioral marketing, a term first coined in 2008, has become increasingly important as digital marketing tactics have becoming increasingly popular. This particular facet of marketing focuses on responding to the actions, clicks, and behaviors of both current and prospective customers—and allows you to use this data to adapt your marketing efforts to customer preferences. The results of this dynamic marketing approach are often a more predictable revenue stream and a more efficient marketing department, both of which any business would welcome! Understand the key principles of behavioral marketing Create a more 'revenue predictable' business environment Examine case studies across multiple industries Discover how to achieve revenue growth and process efficiencies with the right behavioral marketing tactics Behavioral Marketing is a unique resource that brings value and insight to all marketing professionals using digital marketing tactics.

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The Persuasion Code. How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

Книга The Persuasion Code. How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime созданная Christophe Morin, Patrick Renvoise может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги The Persuasion Code. How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime с идентификатором 39839720 составляет 1840.77 руб.

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.

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Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

Книга Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success созданная Neal Schaffer может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success с идентификатором 28298526 составляет 1840.77 руб.

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

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Скачать ОнЛайн материалы автора Neal Schaffer на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1840.77 руб.

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The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing

Книга The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing созданная Geno Church, John Moore, Robbin Phillips, Greg Cordell может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing с идентификатором 28308363 составляет 1840.77 руб.

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called «Passion Explorations» The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.

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Geno Church, John Moore, Robbin Phillips, Greg Cordell работа о продвижении зарубежная деловая литература, классический маркетинг, управление маркетингом

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UnBranding. 100 Branding Lessons for the Age of Disruption

Книга UnBranding. 100 Branding Lessons for the Age of Disruption созданная Alison Stratten, Scott Stratten может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги UnBranding. 100 Branding Lessons for the Age of Disruption с идентификатором 28285827 составляет 1840.77 руб.

UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.

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The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage

Книга The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage созданная Roland Smart может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage с идентификатором 28285197 составляет 1840.77 руб.

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with. The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing. Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for «baking» marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business. Written by a premier practitioner of modern marketing, this book will provide you with: Insights on the evolution of product development and management in the organization—and why marketing must partner with them in the new era An understanding of Agile methods and their application to marketing A plan for integrating Agile with your traditional methods Tactics to drive alignment with product management A pathway to becoming the steward of customer experience Rich with examples, case studies, illustrations, and exercises drawn from the author's wide-ranging experience (from startups to a top global technology company), The Agile Marketer will help you transform marketing in your organization, in spirit and practice—and help realize its critical roles in product management and the customer experience.

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Скачать ОнЛайн материалы автора Roland Smart на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1840.77 руб.

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They Ask You Answer. A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

Книга They Ask You Answer. A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer созданная Krista Kotrla, Marcus Sheridan может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги They Ask You Answer. A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer с идентификатором 28278321 составляет 1840.77 руб.

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries. Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door. Boost your company's web presence with methods that work Build a level of trust that generates customer evangelism Leverage your in-house resources to produce winning content Utilize tactics that work, regardless of industry or sector When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop «selling,» and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

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Скачать ОнЛайн материалы автора Krista Kotrla, Marcus Sheridan на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1840.77 руб.

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The Strategic Storyteller. Content Marketing in the Age of the Educated Consumer

Книга The Strategic Storyteller. Content Marketing in the Age of the Educated Consumer созданная Alexander Jutkowitz может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги The Strategic Storyteller. Content Marketing in the Age of the Educated Consumer с идентификатором 28278609 составляет 1840.77 руб.

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: Tap into your and your organization's unique sources of wonder, wisdom, and delight Boost individual and collective creativity Understand the storytelling strategies behind some of the world’s most powerful brands Unlock the secrets of the great strategic storytellers of the past Build a place where your stories can live online Distribute stories so they have staying power and reach in the digital age Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs Understand how unshakable reputations are built out of stories that accumulate over time Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Alexander Jutkowitz на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1840.77 руб.

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YouthNation. Building Remarkable Brands in a Youth-Driven Culture

Книга YouthNation. Building Remarkable Brands in a Youth-Driven Culture созданная Matt Britton может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги YouthNation. Building Remarkable Brands in a Youth-Driven Culture с идентификатором 28284630 составляет 1840.77 руб.

Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Matt Britton на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1840.77 руб.

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Buyer Personas. How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business

Книга Buyer Personas. How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business созданная Adele Revella может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Buyer Personas. How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business с идентификатором 28274289 составляет 1840.77 руб.

Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Adele Revella на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1840.77 руб.

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Magnetic. The Art of Attracting Business

Книга Magnetic. The Art of Attracting Business созданная Joe Calloway может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Magnetic. The Art of Attracting Business с идентификатором 28284918 составляет 1840.77 руб.

Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers. Magnetic businesses are intentional, strategic, and focused on creating positive experiences that become the stories their customers tell about them. Whether on the internet or face to face, it's what satisfied customers say about you that is the most powerful driver of growth for your business. Becoming Magnetic and attracting business, truly is an art, rather than a science, because every business is different, and uses a unique combination of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success. Learn how to match successful growth strategies with your people, purpose, and culture to create your own unique 'magnetism' to attract business. Discover the simple, powerful keys to growth used by a range of market leading businesses, from a snowboard manufacturing startup company and a website design professional to a minor league baseball team and an family owned upscale grocery store. All of them utilize ideas that you can put to work immediately in your business to become Magnetic. Create a magnetic mindset in your people that leads not only to happier customers who refer others to you, but to more satisfied employees who help attract and recruit great new employees to keep your momentum going. Simplify and clarify how you think about your business to have your entire team become more focused, efficient, and effective in doing those few vitally important things that matters most in driving growth and sustaining success.

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Joe Calloway на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1840.77 руб.

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Customer-Centric Marketing. Build Relationships, Create Advocates, and Influence Your Customers

Книга Customer-Centric Marketing. Build Relationships, Create Advocates, and Influence Your Customers созданная Aldo Cundari может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Customer-Centric Marketing. Build Relationships, Create Advocates, and Influence Your Customers с идентификатором 28275927 составляет 1840.77 руб.

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on the dynamic requirements of today's marketing environment, and learn the strategic rules that CMOs can use to model their organizations to win. Valuable insights on customer experience, innovation, content, social media, and operating strategies will help you formulate a workable plan, and when combined with the practical guidance and expert advice, enable you to put your plan into action today. The new purchasing journey has created a whole new set of customer touch points with unique needs, and has identified key activity areas that drive success or failure in the marketplace. This guide helps you sort it all out, and make your organization rise to the top. Define the new customer-purchasing journey Identify and influence the new consumer Engage, nurture, and utilize brand advocates to spread your message Position your organization to win in the new marketplace As customers evolve, smart companies evolve with them, and, with a track record that speaks for itself, putting the customer at the center of strategic thinking is the key to a winning plan,. Consumer evolution is happening more rapidly than ever before, and keeping your organization out in front has never been more important. Customer-Centric Marketing provides the concrete framework, expert insight, and actionable advice that turns strategy into reality.

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Aldo Cundari на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1840.77 руб.

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Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads

Книга Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads созданная Edward Boches, Luke Sullivan может относится к жанру зарубежная деловая литература, реклама. Стоимость электронной книги Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads с идентификатором 28276638 составляет 1840.77 руб.

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

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Edward Boches, Luke Sullivan работа о специальной рекламе зарубежная деловая литература, реклама

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Электронная книга в жанре зарубежная деловая литература, реклама для обучения и всестороннего развития.

Скачать ОнЛайн материалы автора Edward Boches, Luke Sullivan на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1840.77 руб.

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