1689.82 руб.

Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change History

Книга Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change History созданная Steve Cone может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change History с идентификатором 28983669 составляет 1689.82 руб.

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)

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The Findability Formula. The Easy, Non-Technical Approach to Search Engine Marketing

Книга The Findability Formula. The Easy, Non-Technical Approach to Search Engine Marketing созданная Heather Lutze F. может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги The Findability Formula. The Easy, Non-Technical Approach to Search Engine Marketing с идентификатором 28983189 составляет 1689.82 руб.

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers. Readers' Benefits from The Findability Formula: * A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix. * The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer. * Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies. * A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine «findability». * Maximizes the reader's investment. The reader won't waste money by needlessly paying for «clicks» from customers who have no intention of buying. The investment in this book will be repaid thousands of times over. * Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies

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Roar! Get Heard in the Sales and Marketing Jungle. A Business Fable

Книга Roar! Get Heard in the Sales and Marketing Jungle. A Business Fable созданная Kevin Daum, Daniel Turner A. может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги Roar! Get Heard in the Sales and Marketing Jungle. A Business Fable с идентификатором 28297689 составляет 1689.82 руб.

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R Recognize the four types of buyers Observe from the buyer's perspective, and adapt your message Acknowledge the buyer's special wants and needs Resolve the buyer's issues Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!

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Электронная книга в жанре зарубежная деловая литература, классический маркетинг, управление маркетингом для обучения и всестороннего развития.

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The Connectors. How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life

Книга The Connectors. How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life созданная Maribeth Kuzmeski может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги The Connectors. How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life с идентификатором 28302333 составляет 1689.82 руб.

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better. So how do you differentiate yourself from your competitors? The Connectors shows that the only thing that truly sets you apart is the quality of your relationships with your clients and customers. Everyone knows that relationships are important in business. Yet most people would admit that their relationships could be better—but don’t spend time working on the underlying skills. This book explains how to develop better, more profitable connections—as illustrated proven by some of the world’s most successful professionals. Even if you're not a “people person,” you can dramatically grow your business or your career through a few simple approaches to relationship-building. The Connectors presents a five-step methodology that lead to lifelong clients, repeat customers, and endless referrals. Inside, you'll learn how to: Stop networking and start truly connecting Create an avalanche of referrals and an army of happy customers Become a «connector,» even if you’ve never been a «people person» Find your social IQ—and improve it Put relationship-building principles to work daily Focus on others and reap the rewards yourself Ask the right questions—and sell without selling Differentiate yourself through the impact you have on others In The Connectors, Maribeth Kuzmeski, founder of Red Zone Marketing, LLC, and consultant to Fortune 500 firms, shows you how to build profitable, long-lasting business relationships.

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eBoot Camp. Proven Internet Marketing Techniques to Grow Your Business

Книга eBoot Camp. Proven Internet Marketing Techniques to Grow Your Business созданная Corey Perlman может относится к жанру зарубежная деловая литература, классический маркетинг, управление маркетингом. Стоимость электронной книги eBoot Camp. Proven Internet Marketing Techniques to Grow Your Business с идентификатором 28305204 составляет 1689.82 руб.

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.

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Скачать ОнЛайн материалы автора Corey Perlman на устройства FB2 EPUB TXT RTF PDF HTML MOBI форматы. Цена скачивания составляет 1689.82 руб.

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