Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of… FB2 Книга Email Marketing By the Numbers.…
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IdeaWise. How to Transform Your Ideas into Tomorrow’s Innovations
An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called «idea gurus» by demystifying the creation of great new innovations. It… FB2 Книга IdeaWise. How to Transform Your…
The Persuasion Code. How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This… FB2 Книга The Persuasion Code. How Neuromarketing…
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies… FB2 Книга AI for Marketing and Product…
The Marketing Pathfinder. Key Concepts and Cases for Marketing Strategy and Decision Making
Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the… FB2 Книга The Marketing Pathfinder. Key Concepts…
Essential Tools for Operations Management. Tools, Models and Approaches for Managers and Consultants
The third book in the Essential Tools For series… on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on… FB2 Книга Essential Tools for Operations Management.…
Three Threats to Brand Relevance. Strategies That Work
Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.—David… FB2 Книга Three Threats to Brand Relevance.…
Managing Customers Through Economic Cycles
Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive… FB2 Книга Managing Customers Through Economic Cycles
The Handbook of Online and Social Media Research. Tools and Techniques for Market Researchers
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the… FB2 Книга The Handbook of Online and…
Market Segmentation. How to Do It and How to Profit from It
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving… FB2 Книга Market Segmentation. How to Do…
Online Marketing. A User’s Manual
This is Your Complete Manual of Digital Marketing Magic. How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do… FB2 Книга Online Marketing. A User’s Manual
Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis
Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis… FB2 Книга Social Media Rules of Engagement.…
Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established… FB2 Книга Creating Market Insight
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive… FB2 Книга Cadbury’s Purple Reign
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global… FB2 Книга The Global Market
The Marketing Director’s Role in Business Planning and Corporate Governance
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald… FB2 Книга The Marketing Director’s Role in…
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of «workouts» that analyze the fundamental reasons behind the success of brands… FB2 Книга The Brandgym
A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where… FB2 Книга Breakthrough Zone
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each… FB2 Книга Customize the Brand
The Revenue Acceleration Rules
Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an… FB2 Книга The Revenue Acceleration Rules
Customer Management Excellence
CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way… FB2 Книга Customer Management Excellence
Sales teams have the potential to do great work. Most sales teams do not devote enough energy to meeting dynamics and process awareness. The skills related to this are critical components… FB2 Книга Innovative Team Selling
Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in… FB2 Книга New Consumer Marketing
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value… FB2 Книга Value-based Marketing
The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading… FB2 Книга Brand Innovation Manifesto
Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to… FB2 Книга Logos and No Gos
This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an… FB2 Книга Welcome to the Creative Age
The Art and Science of Interpreting Market Research Evidence
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher… FB2 Книга The Art and Science of…
Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach… FB2 Книга …And the Clients Went Wild!
Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand… FB2 Книга Brand Stretch
Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into… FB2 Книга Inbound Content
—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition «With Pricing on Purpose, Ron Baker had made an… FB2 Книга Pricing on Purpose
Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client servicing, give you satisfied customers and… FB2 Книга Agency Account Handling
Conversations with Marketing Masters
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a… FB2 Книга Conversations with Marketing Masters
In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between… FB2 Книга Passion Branding
How to Make Brilliant Stuff That People Love … and Make Big Money Out of It
This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an… FB2 Книга How to Make Brilliant Stuff…
The Marketing of Technology Intensive Products and Services
This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching… FB2 Книга The Marketing of Technology Intensive…
В сборнике научных статей рассматриваются инновационные направления маркетинговой деятельности компании, исследуются и обосновываются отраслевые особенности их применения с учетом актуальных маркетинговых технологийНаучные статьи, представленные в сборнике, предназначены для студентов, магистрантов, аспирантов,… FB2 Книга Маркетинг и современность. Актуальные маркетинговые…
Маркетинг от А до Я: 80 концепций, которые должен знать каждый менеджер
Эта книга всемирно известного специалиста в области маркетинга Филипа Котлера стала настольной для миллионов руководителей и специалистов по маркетингу. В ней в сжатой и понятной форме изложены 80 концепций эффективного маркетинга,… FB2 Книга Маркетинг от А до Я:…
Перед вами настоящий маркетинговый бестселлер.Книга «Маркетинг на 100 %» была номинирована в 2003 году на «Книгу года» (раздел «Деловая литература»). В 2003, 2004 и 2005 годах была признана лучшей книгой года Гильдией маркетологов.В 2004 году,… FB2 Книга Маркетинг на 100%: ремикс
Cómo Elegir Nichos Rentables De Mercado
Aprende a elegir el nicho correcto. Dirigirse al nicho correcto del mercado es esencial para tu éxito. No corras el riesgo de elegir mal. No pierdas tiempo y dinero. Aprende a… FB2 Книга Cómo Elegir Nichos Rentables De…
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing… FB2 Книга Scenarios in Marketing
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how… FB2 Книга Maximize Your Social. A One-Stop…
What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or… FB2 Книга What Great Brands Do. The…
How to Become Filthy, Stinking Rich Through Network Marketing. Without Alienating Friends and Family
A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about reality—an unpleasant reality that no one seems to… FB2 Книга How to Become Filthy, Stinking…
Share This. The Social Media Handbook for PR Professionals
Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book… FB2 Книга Share This. The Social Media…
Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward… FB2 Книга Marketing For Dummies
The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the… FB2 Книга The Passion Conversation. Understanding, Sparking,…
Visual Marketing. 99 Proven Ways for Small Businesses to Market with Images and Design
Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our… FB2 Книга Visual Marketing. 99 Proven Ways…
Romancing the Brand. How Brands Create Strong, Intimate Relationships with Consumers
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using… FB2 Книга Romancing the Brand. How Brands…