Game-Based Marketing. Inspire Customer Loyalty Through Rewards, Challenges, and Contests
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt… FB2 Книга Game-Based Marketing. Inspire Customer Loyalty…
Creating Value Through People. Discussions with Talent Leaders
Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovators, Making a Difference Through People provides practical guidance on… FB2 Книга Creating Value Through People. Discussions…
Convergence Marketing. Combining Brand and Direct Marketing for Unprecedented Profits
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful… FB2 Книга Convergence Marketing. Combining Brand and…
Build a Brand in 30 Days. With Simon Middleton, The Brand Strategy Guru
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days. Simon Middleton shows you how to create, manage… FB2 Книга Build a Brand in 30…
The Retail Revival. Reimagining Business for the New Age of Consumerism
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports… FB2 Книга The Retail Revival. Reimagining Business…
The Vibe. The Marketing Handbook for Every Product, Service and Industry
While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side… FB2 Книга The Vibe. The Marketing Handbook…
The Growth Drivers. The Definitive Guide to Transforming Marketing Capabilities
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive… FB2 Книга The Growth Drivers. The Definitive…
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success… FB2 Книга The Marketing Performance Blueprint. Strategies…
The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the… FB2 Книга The Professional’s Guide to Financial…
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain… FB2 Книга Neuromarketing For Dummies
Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to… FB2 Книга Digital Sense. The Common Sense…
Marketing 4.0. Moving from Traditional to Digital
Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps… FB2 Книга Marketing 4.0. Moving from Traditional…
Behavioral Marketing. Delivering Personalized Experiences At Scale
Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text,… FB2 Книга Behavioral Marketing. Delivering Personalized Experiences…
Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you… FB2 Книга Customer Genius
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and… FB2 Книга Kellogg on Marketing
Visual Social Marketing For Dummies
How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging.… FB2 Книга Visual Social Marketing For Dummies
Social Media Engagement For Dummies
Put «engage» front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with… FB2 Книга Social Media Engagement For Dummies
The 15 Essential Marketing Masterclasses for Your Small Business
Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can… FB2 Книга The 15 Essential Marketing Masterclasses…
Z.E.R.O. Zero Paid Media as the New Marketing Model
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds… FB2 Книга Z.E.R.O. Zero Paid Media as…
Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media… FB2 Книга Trust Agents. Using the Web…
Infographics. The Power of Visual Storytelling
Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the… FB2 Книга Infographics. The Power of Visual…
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard
Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service… FB2 Книга How to Market, Advertise and…
101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the… FB2 Книга 101 Marketing Strategies for Accounting,…
Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip… FB2 Книга Marketing Insights from A to…
Energize Growth Now. The Marketing Guide to a Wealthy Company
A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch… FB2 Книга Energize Growth Now. The Marketing…
Customer Winback. How to Recapture Lost Customers—And Keep Them Loyal
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving… FB2 Книга Customer Winback. How to Recapture…
Predicting Market Success. New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand
Praise for Predicting Market Success «Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of… FB2 Книга Predicting Market Success. New Ways…
Balanced Brand. How to Balance the Stakeholder Forces That Can Make Or Break Your Business
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive… FB2 Книга Balanced Brand. How to Balance…
The Great Formula. for Creating Maximum Profit with Minimal Effort
Praise for THE GREAT FORMULA «This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires… FB2 Книга The Great Formula. for Creating…
Subliminal Persuasion. Influence & Marketing Secrets They Don’t Want You To Know
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals… FB2 Книга Subliminal Persuasion. Influence & Marketing…
All You Need is a Good Idea!. How to Create Marketing Messages that Actually Get Results
In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs… FB2 Книга All You Need is a…
Marketing Automation. Practical Steps to More Effective Direct Marketing
In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers–the lifeblood of every business–than ever before.… FB2 Книга Marketing Automation. Practical Steps to…
An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound… FB2 Книга Winning the Professional Services Sale.…
Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare… FB2 Книга Inspired Marketing!. The Astonishing Fun…
At the Crossroads. The Remarkable CPA Firm that Nearly Crashed, then Soared
If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the key to a bright new… FB2 Книга At the Crossroads. The Remarkable…
Steal These Ideas!. Marketing Secrets That Will Make You a Star
Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of… FB2 Книга Steal These Ideas!. Marketing Secrets…
Gimme! The Human Nature of Successful Marketing
In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers,… FB2 Книга Gimme! The Human Nature of…
Marketing Calculator. Measuring and Managing Return on Marketing Investment
This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement… FB2 Книга Marketing Calculator. Measuring and Managing…
The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented… FB2 Книга Marketing Kit for Dummies
The Irresistible Offer. How to Sell Your Product or Service in 3 Seconds or Less
Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing… FB2 Книга The Irresistible Offer. How to…
Digital Marketing. Global Strategies from the World’s Leading Experts
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses… FB2 Книга Digital Marketing. Global Strategies from…
Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change History
Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an… FB2 Книга Powerlines. Words That Sell Brands,…
What You Need to Know About Marketing
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous… FB2 Книга What You Need to Know…
The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments
Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and… FB2 Книга The Marketing Accountability Imperative. Driving…
The Shift. The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers… FB2 Книга The Shift. The Transformation of…
Faith-Based Marketing. The Guide to Reaching 140 Million Christian Customers
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have… FB2 Книга Faith-Based Marketing. The Guide to…
Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of… FB2 Книга Email Marketing By the Numbers.…
IdeaWise. How to Transform Your Ideas into Tomorrow’s Innovations
An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called «idea gurus» by demystifying the creation of great new innovations. It… FB2 Книга IdeaWise. How to Transform Your…
Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically… FB2 Книга Robin Hood Marketing. Stealing Corporate…
Pow! Right Between the Eyes. Profiting from the Power of Surprise
Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a «Who… FB2 Книга Pow! Right Between the Eyes.…